It will gall me to see Rooney in any other sit, it really will, bu just think for one moment what David Moyes could do with £15m? If you are a businessman, which Mr Gregg is, there is only one decision. Keeping Wayne Rooney now looks like a very distant prospect indeed.
Gregg said: "I think it's incredibly sad at the moment that we are actually contemplating selling Wayne Rooney.
"I wish we could persuade Wayne to stay, we'd like to see him stay. He's a big ambassador for Everton Football Club and it's sad that other forces make decisions for us.
"From Everton's point of view this is a home-bred talent who has not had the chance to mature with Everton Football Club. I think we all feel that we've not had the full benefit of his talent to date.
"I sincerely hope he will still be here when the season kicks off but unfortunately it may be other forces which make those decisions for us."
Rooney is represented by agents who are happy to take the Sun newspaper's silver, that is how much they care about Everton fans.