Everton's marketing manager, Tracy Weston said "There is no doubt that Saturday's result combined with the school's half-term has sparked a flurry of activity in the megastore.
"The store has been busy all day with people queuing to have Wayne's name printed on their shirts.
"Some customers who have already purchased their shirts were bringing them back to have Rooney's name inscribed on the back.
"Evertonians have been longing for a new hero and there is no doubt that Saturday's result and Rooney's performance have renewed enthusiasm for the team and all associated merchandise."
Meanwhile, Gerrad Houllier has become the latest manager to heap praise on Rooney, saying "I've just seen a few glimpses of Rooney on TV and on both occasions he's changed the face of the game. He has the attributes to be a big star."