The club's inability to spend big money on players over the past year and their recently-published accounts have led to speculation about the club's financial position.
The long-serving Scot said: "It is about changing the perception of the club from the way it is getting perceived at the moment."
He added: "Because the club's accounts came out, there was a lot of bad news.
"I always thought the team could make a difference.
"If we win games, move up the league, hopefully we can get people talking about the football more than anything else to do with the club.
"It was always going to be something which if the team does well it can cover a lot of things at the football club.
"At this present time I don't think the team has done well enough this year."
Source: PA
Source: PA